7 Revenue Generating Emails You Need to Optimize

Extremely successful marketing organizations can directly attribute 35% of sales and revenue from their marketing activities.

Email is the top revenue producing tools for most organizations and with advances in reporting, automation and segmentation you now have the ability to deliver that personal experience your customer is expecting.

Is your email marketing program keeping up?

Here are 7 revenue generating emails that your organization should be sending regularly.

1. Welcome Email: Welcome emails have the highest open and click through rates and have shown to generate up to 320% more revenue than regular marketing emails 

2. Curation Email: Users just cant get enough of curated collections. Best sellers, limited edition collections, and seasonal collections are irresistible and offer marketing the ability to learn more about their audience and improve segmentation.

3. The Friends & Family Email: Want more high quality leads? Ask your audience for them. Provide an incentive to boost sales to the existing user and encourage first time purchases from their network.

4. The FOMO Sale Email: Expiring content, flash sales, exclusivity and deadlines all work to boost sales via email.

5. Abandoned Cart Email: According to Klaviyo, abandoned cart emails more then prove their ROI: Open rate: 41.18%, Click rate: 9.50%, Revenue per recipient: $5.81

6. Order Confirmation Email: The order confirmation email is 8 times more likely to be opened and is the ideal opportunity to encourage add on sales.

7. Win-Back Email: Bringing back a lost customer may feel futile, but a simple automation, including a “We’ve missed you.” offer can be powerful. The average open rate for win-back automations is over 43%.

Do you need help optimizing your email program? Reach out to me.