20 Questions to Ask Before the New Year
NOW is the time to question everything.
As we wrap up 2021, and look to next year, consider this.
What things did you do that worked, and what things did you do that didn’t work?
We all know the power of data, and I promise you, it is all at your finger tips.
A deep dive into Google Analytics, your site performance, email data and your social media insights is a GREAT place to get started.
Additionally, there are some prompts I have put together that you can use to facilitate a casual, brainstorming session with your team.
Organized in a fun, “20 Questions” style-format, you can use each question to pinpoint moments of greatness, and discover weaknesses within your marketing strategy.
Enjoy!
WHO?
1.….is my ideal client?
2.….makes up my following and which followers are most responsive?
3….else is my audience following?
4….is my competition this year and what can I expect from them?
WHAT?
5….are my top three business goals for 2022?
6….is my core offering for next year? What is changing?
7..… is our most common customer service complaint and how can you fix it?
8….industry trends and innovations will provide our brand a competitive advantage?
WHERE?
9. ….can I find trending content and inspiration?
10. ….can I make the biggest impact on the market?
11. ….. is my market place headed in the future?
12…..is my marketing budget used most effectively?
WHY?
13.….. are users abandoning their carts (or why we not closing more deals?) and what’s one thing we can do to fix it?
14……does some of my content perform so much better than the rest? (Hint: look at insights).
15.….. did some emails perform better than others?
16……would a customer recommend our product or service?
HOW?
17.… can I replicate my most successful content?
18…. do our clients communicate with us and how can we improve it?
19….. much time does my audience spend reading short form content vs. long form content? Should we be on another social media outlet to support this?
20…… is my brand currently being perceived by my audience?
Do you need help analyzing your results? Need assistance focusing on a niche?